![]() My customers benefit from having Applause testers - experienced bettors - in state, finding real-world issues and giving feedback from a manual-, payments-, user-experience and cross-state testing perspective. Though it often falls lower on the priority list - long after testing core functionality - a focus on the online gambling customer experience is critical to growing your online sportsbook, daily fantasy, horse racing or casino business. Everything in an app can work as designed, but what if the design misses the mark from the customer’s perspective? After all, product development and testing efforts are really about the end user. ![]() Online sportsbook and casino operators have a lot to consider around the end-to-end user experience and customer journey in this fast-paced industry. ![]() Enlisting real users in your testing efforts is the only way to ensure high-quality digital experiences
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